Social Media Management

Polytechnic University of Tomar

Department: Social ComunicationLocal Code: Abantes2
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Course Details

ECTS Credits:3
Language of Instruction:English
Mode of Delivery:Online
Study Programme:
Type of Course:Other
0

Term Information

Semester:Spring/Summer

Course Content

The management of different social media platforms within the scope of the Prevention and Rescue System is fundamental. For the message to be effective, conveying credibility and trust to the population, it is necessary to know the target audience to be reached, the specificities of each platform, and the best way to organize the message so that it not only reaches the recipient but is also effective.

Learning Outcomes

Provide trainees with in-depth knowledge of the unique characteristics of each social media platform, including strategic management and message optimization techniques, to ensure effective communication that resonates with the target audience.

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Last updated: 3 March 2026

Co-funded by the EU

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be held responsible for them.