Social Media Management
Polytechnic University of Tomar
Department: Social Comunication|Local Code: Abantes2
Course Details
ECTS Credits:3
Language of Instruction:English
Mode of Delivery:Online
Study Programme:
Type of Course:Other
0Term Information
Semester:Spring/Summer
Course Content
The management of different social media platforms within the scope of the Prevention and Rescue System is fundamental. For the message to be effective, conveying credibility and trust to the population, it is necessary to know the target audience to be reached, the specificities of each platform, and the best way to organize the message so that it not only reaches the recipient but is also effective.
Learning Outcomes
Provide trainees with in-depth knowledge of the unique characteristics of each social media platform, including strategic management and message optimization techniques, to ensure effective communication that resonates with the target audience.